Production logo for my horror film

My Production logo

These are some of the experimental production logos that I made. I wanted to make my production logo eye catching and bold to draw in my target audience.Therefore, I incorporated contrasting colours in my logo. Furthermore, I wanted a logo which linked and would be significant to media and film so I decided to use filming equipment that the audience could identify.

I decided my production name would be called 'TR Productions' because it is the initials of my name and it is easy to remember for my target audience which is a key factor when choosing a name. I think my experimental logos would be effective for a production logo because they are bold and would stand out from other logos. In addition, I have used bold writing in interesting fonts for my production logo name which could draw in the attention of my audience. On the other hand, I think the logos are quite bland and dull which could seem boring and unappealing to the audience.

This is the production logo that I may decide to choose because it looks professional. Also, I like the italic bold writing because it is really appealing which draws in the audiences attraction. In addition, I think the vintage looking logo is effective because it is significant to the media industry. A positive of this production logo is that it gives me the flexibility to alter and edit it if I wanted to change the colour etc.. I think it would be effective when the production logo appears, the filming tape moves because it expresses my editing skills and gives off a good impression on my audience. Therefore, I think it would increase the audiences interest in the film.

I may just use a simple title for my production logo in an old creepy font which is as effective because it looks professional but very horror. Furthermore, it matches my old monochrome theme so, blends well in my film. Although, it boldly stands out and is eye catching for the audience against the foggy horror setting which is the aim of a production logo.

Horror storyboard

My Storyboard

Extra Information



Camera work:

At the start of my film I am planning on using extreme long shots and establishment shots to introduce my locations and show the audience the mise en scene in the frame. I think I will use panning shots to show characters moving across the frame or by following them.

I may follow the 180 degree rule but it will be unlikely because I will probably film the characters individually at different times. I am definitely going to use a match on action shot as it shows technique and can impose fear on the audience if its executed well. I am planning to use canted shots to distort or represent my antagonist character in a negative way and worms eye view to make my antagonist character seem dominant. I will probably film parts of my film in a shaky filming style to create a tense atmosphere and show how the camera changes to a characters perspective.

Non- Diegetic/ Diegetic sound:

I will probably use mostly non- diegetic sound as I have chosen to not use any dialogue in the opening of my film. I am going to use a lot of sound effects and music to intensify the suspension. The sound effects I am thinking of using is spooky sounds, eery wind, branches breaking, heart beat, heavy breathing, footsteps and creaking noises. I mostly use sound effects in shot 10 and 11 as this is when the protagonist is running from the antagonist and falls over. I think I will use violin, piano and flute music as they are very prominent and dramatic instruments to use in a horror film.

Transitions:
I think I will use mostly jump cuts as they create tension and most effective when including jump scares. I may use fade in/out and blur at the start when the production logo and film title appears to introduce the film. I am planning to use fade to black and fade to white because I think they look effective when moving onto the next part of the story and for creating suspension. In addition, my last shot in the opening will fade to black so it will be left on a cliff-hanger which attracts the target audience.

My horror film: Compendium of evil

My preliminary task

https://www.youtube.com/watch?v=ci2auwQJYzQ

Evaluation for my preliminary task

Evaluation for my preliminary task

I used my iPhone 6 to film the preliminary task and edited it on iMovie. I used numerous skills during the production process of the preliminary task, such as Shot Reverse Shot (SRS), taking into consideration the 180 degree rule and the rule of thirds. The types of shots I used were close up, extreme close up, medium close up and tracking shot. 

I think my main production success is my use of Shot Reverse Shot skills, although Rosie's and Laura's lines were filmed separately, their scenes run smoothly together. I think this shot is effective because it gives the impression that the characters are actually having a conversation. I abided to the 180 degree rule because both characters maintained their positions rather than swapping sides which created a good continuity throughout the shots. Even though my camerawork was smooth and steady, when editing I stabilised any shaky camera movements to prevent and minimise unwanted jerky camera movements. I filmed inside so dialogue from both characters were loud and clear, and there was no unwanted background noise during the scenes. I used non- diegetic music including sound effects of dramatic music, this created suspense and correlated with the tense atmosphere when the characters are having an argument. 

I think the extreme close up worked really well because it made the audience focus on the characters emotions and reactions. Furthermore, I used tracking shot to follow the characters when their entering the room which was effective because a tracking shot establishes and presents the mise en scene in the frame. I used non- diegetic and diegetic sound in my piece , I used diegetic sound of the characters dialogue and sound of objects in the shot. I used non- diegetic sound effects, such as dramatic music to build up suspense when characters are having an argument. I have included interesting transitions to build up tension and they create a sharp effect to heighten the audiences emotions and reactions.

The editing was efficient in the sense that it strictly abided the 30 second maximum time limit. A juxtaposing negative consequence was that I had to cut and remove some shots because my conversation went on for too long. As a result, it appears rushed and uninteresting. Some of my shots were poorly shot for example, when Rosie looks over at Laura's works. It is unclear and confusing to the audience of the meaning behind Rosie's action. I think I should of done a over the shoulder shot because it would show some of my editing techniques and more diverse shots which would make it more interesting. Due to the 180 degree rule abided and due to other techniques used, I would state my current editing level as intermediate. I exhibited skilled editing techniques to excel beyond basic, yet I don't think I was good enough yet to be labelled advanced.

I found it hard to cut my preliminary task down because I didn't want to cut any of the conversation or erase key aspects of my shots. Even though, it's one second off the time limit I think I did well to incorporate interesting camera shots and angles to attract the audience.

Overall, I believe I did a good job of my preliminary task even though I could of made some improvements but I did recognise them and change a few of them. I incorporated necessary techniques but forgot to include match on action shot which would of been effective when filming one character opening a door and going through it. I am proud of my use of the 180 degree rule because it flowed well throughout the conversation. All the shots that I included were shot steadily and my editing ensured that my whole piece ran smoothly.

Audience survey

Audience survey

Opinions on horror films:
From my survey I can see that 25% of the people that participated in my survey enjoys comedy horror. A close second was action horror with 11% of participants enjoying it. I can also see that nearly 4% of people enjoy slasher and gore horror. The other 3.57% of people enjoy other types of sub- genres in horror depending on specific features in them sub- genres. In order to effectively create a successful horror film I need to try and incorporate the most popular sub- genres to attract my target audience. I think when making my horror film I am not going to include science fiction of gothic horror as 0% of participants chose them. I have summed up my information about peoples opinions into a pie chart so it is neatly displayed in order to clearly understand.

Preferred themes in horror films:

In my survey out of the options provided zombie apocalypse and insanity theme in a horror film was most popular by 21.43% of participants choosing it, followed by supernatural with 17.86%. I think I am going to incorporate zombie apocalypse in my film as it goes well with my plot and themes. I'm going to includes key features of insanity because it obviously popular amongst my target audience. 0% of people chose science gone wrong, suicide and religion which depicts that I shouldn't include it in my film as it might be unappealing or uninteresting to my audience.


Causes of attraction towards watching a horror film:

In summary most participants chose plot (29.63%) as most appealing in a film, closely followed my characters (22.22%). This presents that characterization and a gripping plot are the most effective techniques to creating a successful horror film. I think I'm going to be very particular on the actors I use as it can have a massive effect on the popularity of my film on my target audience. 3.70% of participants chose lighting, locations and sound which presents that they have a minor effect on my film.


Preferred sound in a horror film:

Tense music was the most popular with 77.78% of people choosing it over ambient music (22.22%). It presents that my target audience enjoy dramatic and suspense music in a horror which I will incorporate in my film. As it is a key attraction, I will make sure that my horror film includes dramatic music to build up tension in my horror film which will increase my audiences interest.

Overall summary of data collected:

After evaluating and reviewing my data and feedback I am going to aim to:

• Incorporate comedy and action into my film in order for it to attract my audience as they are the most popular genres.
• Should include key features of insanity and zombie apocalypse as they are very successful and attractive sub- genres.
• Should include a good plot and effective characters as it gets the audience hooked and interested.
• Frequently use tense music throughout my film as 77.78% of my target audience are attracted to it.